Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Business and Policy Studies

    Conference Date






    978-1-915371-45-4 (Print)

    978-1-915371-46-1 (Online)

    Published Date



    Canh Thien Dang, King's College London

    Javier Cifuentes-Faura, University of Murcia


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230342

    Analysis of Tesla’s Organisational Management in the Chinese Market and Countermeasures

    This paper first introduces the development trend of new energy vehicles in the world, and then focuses on the development of new energy vehicles in the Chinese market. It also focuses on the development of the Chinese market for new energy vehicles in the next fifteen years from a policy perspective. Then it comes the current situation of the new energy industry, from its development history, to the current situation of China's new energy vehicle industry, and then to the prospect of new energy in China. After that, Tesla is analysed with Porter's five forces model, followed by a deeper analysis in terms of employee management, environmental impact, product impact, and marketing campaign. Later it discusses difficulties encountered by Tesla in terms of tax, localisation, brand competition, the impact of COVID-19, and safety issues. Lastly, a few recommendations are provided to encounter the difficulties mentioned above.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230344

    The Way and Necessity of Leadership Promoting the Efficient Operation of Human Resources in Pucheng Power Plant under the Transformation of New Energy

    The largest thermal power plant in Shaanxi Province, Dang Pucheng (No. 2) Power Generation Co., Ltd. (hereafter referred to as Pudian business), is situated in Sunzhen Town, Pucheng County. On October 1,2020, Pudian's affiliation with China Huadian Group was terminated and transferred to China Datang Group. They are divided into Datang Pucheng Power Generation Co., Ltd. and Datang Pucheng No. 2 Power Generation Co., Ltd. with two brands and a specific set of organizational operation modes as a result of the various investors. The Pudian Company employs around 1400 people in 15 departments, and Pudian company's main business are: building and running power supply projects; producing and selling electricity; fully using and managing waste generated by power plants; providing consultancy services in the field of power technology; and training professionals in the field of thermal power operation and maintenance.Rapid Transfer of Talents from Thermal Power Plants to New Energy Power Generation Industry under "Double Carbon Goal" The human resource management of Pucheng Power Plant in the new energy power generating industry has not been extensively evaluated in the prior literature. Using Porter's five forces model and Maslow's demand theory. this study analyzes and proposes solutions to the challenges of Pucheng Power Plant in the growth of the new energy power generating industry. A brief introduction to the challenges in human resource management at Pucheng Power Plant Difficulties and Solutions in the Process of Green Transformation of Pucheng Power Plant Application and Suggestions Based on Porter's Five Forces Model and Maslow's Demand Theory.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230345

    Antecedents of Organizational Performance: A Literature Review

    Organizational performance is an important indicator for the survival and development of organizations, especially nowadays, the spread of the new crown epidemic, the declining international economic situation, and the increasing difficulties in the operation of domestic and international organizations have forced all organizations to actively seek ways to improve organizational performance. The measurement and influencing factors of organizational performance in different times and industries vary for each organization, but there are commonalities. This paper reviews a number of papers that attempt to identify the factors that influence organizational performance as a reference for organizations to improve their own performance. The literature review summarizes four antecedent variables that have a significant impact on organizational performance: organizational risk, organizational human resource management, organizational heterogeneity, and organizational leadership style.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230346

    Nintendo’s Development Status and Prospects in the Chinese Market

    The video game industry has been a rapidly developing industry in recent years and has great market influence. This article starts with an analysis of the problems and difficulties that Nintendo has encountered in the Chinese market environment with rapid economic and technological development, based on consumer feedback, media reports, the company’s direction, and the company’s economic changes during the COVID-19 period. According to the survey, the author will analyze the advantages and disadvantages of Nintendo in the Chinese market and the future development prospects, and finally come to the conclusion that Nintendo has great development potential in the Chinese market and consumers can also buy the company’s products with confidence.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230347

    Securitization: The “curse” of the Financial System during the 2008 Crisis

    During the 2008 financial crisis, many investment and commercial banks were hit hard. The primary reasons that caused the financial crisis were the abuse of mortgage securitization and the housing bubble. In this paper, our group mainly focused on the potential issue of the mortgage securitization structure and the impact that the abuse of securitization caused. Our group analyzed the correlation between mortgage defaults through the OLS linear regression model. It showed an underestimation of the possibility of defaulting on securitization products (MBS, CDO, etc.). Furthermore, our group analyzed the expansion of this potential risk due to the raised housing bubble. After analyzing the potential risk, our group analyzed the impacts that the securitization caused in macro and micro views. First, our group analyzed vital factors that affect bank performance using the OLS linear regression model. Moreover, based on the change of these critical factors caused by the exposed potential risk from the securitization structure, our group analyzed the bank’s performance during the financial crisis. Second, our group analyzed the macro impacts before, during, and after the financial crisis due to the abuse of securitization. Overall, according to the potential risk in the securitization structure and the macro and micro impacts caused by the exposed potential risk, our group concluded that the abuse of securitization was the “curse” for the whole financial system at that time.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230348

    Does Resettlement Settled the Poverty? Poverty Alleviation Resettlement Programme and Multidimensional Poverty in Rural China

    Poverty Alleviation Resettlement is a key component of China’s ‘Five-Batch’ policy in Targeted Poverty Alleviation. This work introduces the history of the PAR programme in China and the current phase of work arrangement. It presents findings from the literature on internal and rural-urban migration in China and other countries as well as some of the experiences and problems faced by the previous poverty alleviation resettlement projects. In addition, it attempts to build a simple DiD model to determine the impact of participation in the PAR programmes on the multidimensional poverty status of the poor in China, taking subjective and objective factors into account. It finally illustrates some shortcomings of this research for future refinement.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230349

    A Surging Company Against the Odds of Adversity in New Normal: The Case Analysis of Tesla

    As one of the most ambitious and innovative companies in the automobile manufacturing industry across the world, Tesla visions itself with the mission to change and redefine the industry landscape of future mobility empowered by innovation and new transportation technologies. This research is conducted to examine how Tesla manages to surge against the odds of all the adversity manifested in the new normal through the lens of financial analysis of Tesla’s annual reports. In light of the key concepts and financial performance and accounting data presented in the company report, the financial situation and growth of Tesla, specifically regarding its strengths and weaknesses, are analyzed. Besides, possible suggestions on risk control and financial viability, in the long run, are provided. Furthermore, the financial performance of Tesla analyzed from the key metrics are linked to the macroeconomic environment presented in the new normal, so as to consider the impacts on the company’s revenues and the validity of the company’s stock price performance for investment selection.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230351

    A Survey of Using Blockchain to Build a Decentralized and Trustless Marketplace for Brokered IoT Data Trading

    As the data market becomes ubiquitous, it is necessary to study the data streams generated by Internet of Things (IoT) devices. For example, nowadays, security problems are crucial to the process of data transaction. Due to the decentralization of blockchain and difficult data tampering, blockchain can well solve the security problems in data transaction. However, the transaction efficiency of blockchain can hardly meet the current market due to latency and other problems. This article mainly reviews existing research on blockchain and IoT data and put forward possible solutions for dealing with some of the current problems. The present study is mainly divided into three parts, including the classification of research problems, research methods, and the classification of experiments. The main research questions are about insufficient functionality and poor performance on the Internet of Things and data markets. In addition to the discussion on whether to use blockchain, this article also proposes some feasible research directions for future research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230352

    Research On Management Quality of Starbucks in China's Business Expansion

    This paper gives a general introduction of Starbucks including its scale in China, the changes of its sales in these years and use Five Forces Model to analyse the threats of Starbucks. From six aspects to show the potential risks of Starbucks. This essay also explores some problems Starbucks caused in expansion, leadership behaviour, personnel management, brand positioning. The main problems are the low-quality service, the ignoring of the individual management, bad performance of some workers and the broken end-up brand positioning respectively. The Maslow’s hierarchy of needs model is used to motivate the workers and solve the problems in expansion. The Multiple-Linkage model is divided into two parts to solve the rest problems.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230353

    Analysis on Text Mining in Stock Market Applications

    Stocks are a financial product with high risk but high reward and flexible trading that many investors prefer. If an investor can accurately predict the price of a stock, he or she will be rewarded handsomely. Stock prices, on the other hand, are influenced by a variety of factors, including macroeconomic conditions, market conditions, major socioeconomic events, investor preferences, and company business decisions. As a result, stock price forecasting has become the focus and difficulty of research in a variety of fields. Stock price prediction entails gathering news and commentaries, analyzing historical data, and determining the impact of news events on investor sentiment and stock price trends. The purpose of this paper is to provide an introduction to the application of text mining in the stock market, including commonly used text mining and prediction models, as well as to highlight problems in the field and suggest some future directions for improvement or research. Finally, many unresolved issues are raised in order to contribute to future research in this area.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230355

    A Study on the Management of Staff Remuneration in Wuhan Wanda Realm Hotel before and after the Epidemic

    In modern human resources management theory, compensation management is the most important and difficult module: the design of the compensation system and its conformity to the needs of the company's development strategy are the most crucial. Its strategy to meet the needs of employees is simultaneously confronted with a complex external environment. Compensation strategies must also be adapted to maintain the effectiveness of the compensation system. This is a central issue facing hotel operators. This paper takes Wuhan Wanda Realm Hotel as the subject of this study and analyses its compensation structure, pay allocation, performance bonuses, benefits package and employee satisfaction. By comparing industry data, we can understand how Wanda Realm Hotel is operating in the face of the epidemic. To understand how to adjust the remuneration strategy, this study explores the problems in the existing remuneration system, applying theories such as two-factor and profit-sharing, through forwarding specific suggestions on salary differentiation, positions’ grading standard and salary incentive, this research intends to improve the overall salary incentive system of the Wanda Realm Hotel.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230362

    Analysis of the Reasons behind the Rise in Watch Prices

    The prices of luxury goods are soaring. Among them, the price of luxury watches fluctuates considerably. Some styles are even out of stock for a long time. This article analyzes the reasons for the large price fluctuations of luxury watches by comparing different watch brands and types. The data in this article mainly comes from watch buying and selling websites. Watch prices can fluctuate for 3 reasons. The first is that the relationship between supply and demand determines the rise and fall of prices. Secondly, the relationship between retailer sales and scalpers also contributed to the volatility of watch prices. Finally, ordinary consumers buy watches from oligarchic merchants at higher prices, which also causes watch prices to rise a lot.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230363

    Advancing Legal Research on Gender Diversity in Chinese Corporate Leadership

    At present, with the development of economic globalization, in order to create a better business environment and improve the efficiency of enterprises, the optimization of the gender structure of enterprise leaders has increasingly become our new focus of attention. The leadership composition of Chinese enterprises, whether state-owned or private, is still predominantly male, with significantly fewer female leaders than male. With relatively balanced education levels, women still seem to be excluded from the core power of management for some implicit reasons, making it difficult for them to participate in major decisions in an equal capacity. The purpose of this paper is to analyze the obstacles to women's access to leadership positions in enterprises and to propose legal regulation ideas for gender equality in China's workplace and the optimization of the gender structure of corporate leadership.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230365

    Research on the Influence of Consumer Psychological Motivation on Luxury Consumption Behavior

    The rapid development of the world economy and the improvement of the income level of residents this has promoted the rapid increase in the luxury consumption market to a certain extent. This study aims to determine the influence of consumer psychological motivation on luxury consumption behavior. The population of this study was people coming from different classes. The data analysis techniques used were survey and literature research/analysis. This study showed that finance, culture, and social development significantly affect people’s purchasing psychology. In addition, the psychology of contrast, the psychology of seeking common ground, and the psychology of showing off produced by these objective factors promote the consumption of luxury goods. In the final analysis, luxury brands can promote their brands through social media, highlight brand logos and add new design elements to attract consumers and increase sales. This study can provide ideas for the luxury industry to solve the problem of maintaining a stable source of customers and even attract new consumer groups in the case of an economic downturn.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230366

    Research on the Status Quo and Strategy of Luxury Brand Sales Model in the Post-epidemic Era -- Taking Chanel as an Example

    This paper’s research concerns luxury brands’ marketing strategies in the post-epidemic era. Most of the literature examining the marketing of luxury goods considers economic value. This literature explains marketing strategies by analyzing large amounts of data. This paper hopes to examine luxury marketing strategies in the post-epidemic era from a new perspective. The luxury marketing strategies and case studies examined in this paper examine the DNA of consumer groups and luxury brands. The research method used in this paper is documentary analysis. This paper analyses the marketing strategy of the Chanel brand in the post-epidemic era by reading the literature and finding secondary sources. This paper analyses the shortcomings of the current marketing strategy by analyzing the needs of consumers and society and the consumers’ evaluation of the brand. This paper hopes that the luxury marketing strategy will allow the DNA of the brand to be more powerful and bring higher economic and social value to the luxury brand.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230369

    The Financial Performance Analysis of Adidas

    This article uses Adidas as a case study of financial performance analysis to evaluate the decision to invest in the brand or not. Adidas has just been through the COVID-19 period with the demand for expansion of their digital efforts. It is worthwhile to examine Adidas' performance in detail to obtain a better understanding of the techniques employed by the company and how the company functioned during this particular period. Ratio analysis on three of Adida’s financial statements and its track record is demonstrated. Then, risk factors are evaluated by using Porter's Five Forces analysis and SWOT analysis. Finally, dividend history is also critical to reflect the income for investors. This article provides investors with a method to analyze the state of the company's operations. Hope to shed some light on how to analyze whether a company is suitable for investment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230370

    Research on Marketing Strategies of Small and Medium-sized Enterprises in the Era of New Consumption--Taking Genki Forest as An Example

    With the continuous popularization of network and 5g technology, Chinese society has gradually entered an era of new consumption. The economic contribution of small and medium-sized enterprises has always occupied a decisive position in society. Therefore, for small and medium-sized enterprises, what kind of marketing methods should be adopted to stabilize their position in the wave of new consumption has become a hot topic. In this article, we will take the enterprise Genki Forest, which is very popular in recent years, as an example, and analyze its marketing methods in the new consumption era with the help of marketing models. In the research, we found that the main target customers of Genki Forest are young female consumers. It makes full use of the network platform, including live broadcast, short videos and other ways to carry out advertising promotion. At the same time, it sold both online and offline, and form its unique brand characteristics. The purpose of this study is to give other small and medium-sized enterprises suggestions on marketing, so as to help them take advantage of the new consumption era and improve the sales of products. In conclusion, small and medium-sized enterprises need to form their own features and develop more platforms to increase brand visibility.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230371

    The Influence of Share Pledging on Corporate Financial Performance: Evidence from a Case Study in China

    Share pledging has been developing rapidly in China, which has an essential impact on the capital market and corporate operation. This paper aims to figure out the influence of controlling shareholder’s share pledging behavior on corporate financial performance based on a case study. Collecting the data of Nanjing Xinjiekou Department Store Co., Ltd., a series of ratio analyses was made to evaluate the corporate financial performance impacted by the share pledging of controlling shareholders from 2015 to 2021. It is found that large-scale share pledging can lead to poor liquidity and solvency abilities of a company. The profitability and developing capacity can theoretically be decreased by share pledging behavior when the enterprise tend to make in highly risky investments. Furthermore, this study suggests that enterprises should make rational use of funds, improve the internal control mechanism and enhance the information transparency to achieve better development through share pledging behaviors. The findings are theoretically and practically meaningful for the enterprises and capital market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230373

    Analysis of the Current Situation of China's Catering Industry under the Background of Covid 19

    Under the attack from Covid-19, there has been a significant drop in Chinese catering industry. This article carefully studied the impact of COVID-19 on China's food business by applying data and literature analysis, in order to properly deal with the shock of COVID-19 and its following effects, as well as to support the stable and healthy growth of the food industry. The new Covid-19 virus has caused a lot of trauma to the Chinese catering industry, causing China's total catering revenue fell below 4 trillion yuan. But at the same time, some companies persisted and even performed better. The aim of this research is to find the reasons for why those companies had operating issues, and find solutions to resolve the problems. Data from different authorized sources is analyzed to find the trend of the changes. Opinions from published articles are also considered and evaluated. As the result of the study, it is concluded that the impact of the new Covid-19 virus on the Chinese catering industry is undoubtedly a big one, but as long as companies have reasonable countermeasures, they can survive the difficulties safely, and even improve the original level. With the development of the epidemic, these enterprises will become more and more mature. Based on this result, the Chinese catering industry should encourage more innovation and technology improvement to survive under such conditions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230374

    A Review of Climate Finance

    Climate finance is a financial solution to cope with climate change and develop a low-carbon economy, which is a very important trend in the development of the modern financial industry. The author conducts an analysis of climate finance based on the relevant literature. Specifically, on the basis of summarizing the impact path of climate change risks on the financial system and sorting out the measures taken by major economies at home and abroad to cope with climate change risks, this paper analyzes and studies the shortcomings of China’s financial system in coping with climate change and puts forward policy suggestions for strengthening top-level design and overall coordination, attaching importance to climate risk management, strengthening incentives and constraints, and further increasing international cooperation.

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