Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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Volume Info.

  • Title

    Proceedings of the 7th International Conference on Economic Management and Green Development

    Conference Date






    978-1-83558-089-9 (Print)

    978-1-83558-090-5 (Online)

    Published Date



    Canh Thien Dang, King's College London


  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231664

    Analysis on Anta’s Marketing Strategies in the 2022 Winter Olympics through Literature Analysis

    In the 2022 Winter Olympic Games, Anta sports was seen everywhere. The shiny “Chinese Red” along with Anta’s logo on every single Chinese uniform, foreshadows Chinese players’ success and strengthens Anta’s brand identity as the Chinese national sports brand. This article focuses on Anta’s marketing strategies through a literature analysis of the 2022 Winter Olympics, which is the main factor in its success. This article analyzes Anta’s marketing strategies, including digitalization, brand identity, and technology. This article is formatted in the way of marketing strategies analysis along with their problems and suggestions. Anta successfully expanded its business in the 2022 Winter Olympics but still has areas of improvement in its marketing strategies. Anta Sports needs to improve its self-innovation by developing new technologies that improve production efficiency and product quality. Anta can also use AI technology and social media to optimize user profiles and recommendation algorithms in order to improve user stickiness.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231665

    Research on the Marketing Model of Brick-and-Mortar Bookstores

    These years, with the development of the internet, online bookshops have reached a growing audience. As online bookstores have gradually expanded their dominance, the size of the physical bookstore retail market has continued to shrink, making it increasingly difficult for physical bookstores to make a profit and leading to a wave of "closures". This paper focuses on the community-based marketing communication of physical bookstores as a mechanism and conducts research from the perspective of service marketing to inspire physical bookstores to better exploit the advantages of the service experience of physical channels and provide ideas for physical bookstores to tailor their service marketing models to create more economic value and thus achieve sustainable development. The study found that for physical bookstores to survive and thrive in a fiercely competitive market, they must build experiential platforms, realize scene operations, develop cultural activities, create a bookish atmosphere, establish emotional links, and realize commercial value. At the same time, brick-and-mortar bookstores should also adopt innovative marketing tools to expand their outreach and explore a unique path of quality development.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231666

    The Impact of Government Intervention on Firms' Investment Decisions in China: An Extension in the IS-LM Model

    This essay examines how government interventions affect the firms in China, where political connections are valued as one of the essential factors in this fast-growing economy. This research aims to show that the Chinese government treats SOEs and non-SOEs differently by offering different interest rates. This paper contributes to allowing the policymakers to notice the difference in the responsiveness of SOE and non-SOEs investment. The government can plan its expansionary policy schemes by setting the interest rates according to the relative sensitivities of firms to overcome economic fluctuations. The primary methodology is an extension of the IS-LM model, which studies how the exogenous change in policies affects the equilibrium level of income. According to the correlation analysis, SOE investment has an intense negative relationship with interest rates. Still, the non-SOE investment is less responsive than the SOE investment, although it also has an opposite trend with the interest rates. This study modifies the IS-LM curve based on Chinese government intervention behavior and contributes to the further exploration of the investment behavior of firms under policy changes. The Chinese economy is currently rebounding from the aftermath of the pandemic, as the government abandoned its Zero-COVID regime. China’s policy-induced recovery will generate a considerable contribution to global growth according to the IMF’s forecasts, released on January 30th, 2023. This research topic is necessary to be developed as it studies the reaction of firms when the government applied its policy tools to spur the economy.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231668

    2008 Financial Crisis and Systemic Risk Regulation

    During the post-pandemic era, whether Covid-19 will cause a financial crisis is one of the key issues. Some research are done about the relationships between the Covid-19 crisis and the 2008 financial crisis, but there still exists much blank about mechanics and explanations in this field. This paper first focuses on the 2008 financial crisis, analyzing key factors attributing to such a serious financial crisis, giving suggestions in response to factors found, and then comparing the 2008 financial crisis to the Covid-19 crisis to give some warnings. In the course of analyzing key factors, this paper concludes with previous research and uses the game theory model to show why the policy of the government is indispensable. As to give responses, this paper takes the Dodd-Frank Act and Basel III for example to show how people deal with key factors found before and then gives some supplementary suggestions. The conclusion of this paper is that the 2008 financial crisis was the result of constantly aggressive monetary policy and people’s lack of awareness of risks and proper regulation. The by comparing the Covid-19 crisis and the 2008 financial crisis, this paper thinks the Covid-19 crisis won’t be serious if the Fed is careful about constantly aggressive monetary policy and the government strictly implement policies like the Dodd-Frank Act and Basel III.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231669

    A Literature Study of Asset Pricing Based on Machine Learning Method

    By reviewing the relevant literature on machine learning in the field of asset pricing, this paper summarizes the application status, development trend, and existing problems of machine learning asset pricing methods, including commonly used algorithms, commonly used frameworks, and the advantages and disadvantages of different algorithms, comprehensively understanding the development status and trend of this field, and looking forward to the future possible research directions. In general, the machine learning asset pricing method has gradually shifted from manual feature extraction at the very beginning, relying on assumed models to build and solve model parameters, to end-to-end processing, increasing the diversity of data sources, especially with the development of deep reinforcement learning in recent years. This paper will focus on the methods and research progress of machine learning in the field of asset pricing and compares the applicability and limitations of the machine learning method according to the principle of a machine learning algorithm in different application scenarios.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231670

    Risk Assessment of the Banking Industry under the COVID-19 Crisis

    This paper shows that increased bank asset liquidity does not necessarily reduce risk-taking. The help provided by the government in the epidemic crisis has also been provided after the damage occurred. On the other hand, the merger of banks is not a good thing for low-risk banks. Regulators should conduct frequent financial reports on banks to ensure that the risk of sudden default due to weak supervision is reduced. Foreign exchange risk management is especially important for banks involved in cross-border transactions and foreign exchange business. Reasonable control of the market exchange rate prohibits the impact of the foreign exchange black market on the market. The COVID-19 epidemic has led to fluctuations and instability in global exchange rates and the banking industry. For the foreign exchange transaction risks caused by exchange rate fluctuations, banks usually need various foreign exchange derivatives instruments to ensure that foreign exchange risks are effectively managed.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231671

    Who Dominates The Fast Food Industry? -- Take McDonald's as an Example and Compare it With KFC (YUM) & Burger King (QSR)

    Life has gotten faster for the majority of people in tandem with society's rapid development. For the rise in time expenses and many other variables, the catering industry has ushered in an era of diversity, with countless types of business and deeper product segmentation. Due to its quickness and convenience, fast food has steadily developed into one of the catering service types with the quickest growth rates in the catering industry in an effort to keep up with changing dietary ideals and consumer preferences as well as the quickening pace of life. This situation begs the question: Who controls the fast food sector in reality? What kind of trend is the fast food sector creating in our nation considering how late it was introduced in China? This article will start from company introduction (products provided, development history, market size), company strategy (business model, operating indicators), recent financial situation (operation capacity, financial structure, solvency and other financial ratios), and future prospects (valuation, price/earnings ratio, stock trend).

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231673

    The Decline and Reorganization of Hainan Airlines

    At the beginning of 2020, the sudden new crown epidemic spread rapidly around the world, which had a huge impact on various industries. Especially in the air transport industry, the profit margins of various companies are gradually declining. The problems of Hainan Airlines have also gradually emerged. Due to the company's bond default and lack of internal control, it declared bankruptcy and reorganization. In this context, through research on Hainan Airlines' operating conditions and management strategies, it is proposed that the new crown epidemic is not the main factor affecting its bankruptcy reorganization. It is due to the continuous accumulation of various hidden dangers of the enterprise. And found that the main problems of Hainan Airlines are: (1) Insufficient profitability leads to the potential crisis of insufficient liquidity, and the company's assets cannot be effectively used, which drags down cash flow; (2) The transportation industry is under heavy competition pressure and there are diversions; (3) There are problems in internal management, and the excessive expansion in the early stage has led to the dislocation of Hainan Airlines' asset structure and the occurrence of insolvency. After a comprehensive analysis of the reasons for the bankruptcy and reorganization of Hainan Airlines, it is proposed to enhance the company's operational capabilities and conduct business in multiple ways to increase profits; to diversify financing and optimize the bond structure of Hainan Airlines; to further improve the internal control of the company to avoid further dictatorship. appear once.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231674

    The Performance Research of Starbucks in the Past Five Years Applying Business Strategy Analysis and Ratio Analysis

    The food service industry has grown rapidly as immigration and urbanization have exposed people to more food and beverages and interest in them. Coupled with increasing proportion of working women, rising trend of dining out and rising disposable income of the people are supporting the growth of the global market. As of 2018, the global food service market has grown to $3.4 trillion. Amidst this, there is also a growing demand for coffee as people work longer hours. Young people are also more willing to choose cafes as a place to socialize and relax. However, the 2019 Covid-19 sweep has had a significant impact on the world economy, especially the food service industry. This article takes Starbucks, an excellent enterprise in the food service industry, as the research object. From the perspective of business model and ratio, analyze Starbucks' business performance in the past five years, and compare Starbucks' performance changes before, during and after the outbreak.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231676

    Expanding Access to Higher Education: The Case for Using Minority Quotas or Reserves to Increase Diversity

    This project report aims to explore the use of minority quotas or minority reserves as a means of increasing diversity in university admissions and widening access. The report provides a critical review of the literature on this topic, outlines the benefits and drawbacks of using quotas and reserves, and presents a mathematical model which introduces a fairness constraint to the Men-proposing Deferred Acceptance (DA) Algorithm to address the issues of underrepresented minority groups and promote diversity in the college admissions process. The model is used to match students and schools in a way that maximizes diversity while maintaining fairness and efficiency. This report provides proof and computational results to demonstrate the effectiveness of our approach. The report draws on Alvin E. Roth's “The Art of Designing Markets” to underscore the importance of designing effective market mechanisms that address the challenges of diversity and equity in university admissions. The report concludes that minority quotas and reserves can be effective tools for promoting diversity and social justice in higher education, but that they must be implemented carefully and in conjunction with other policies aimed at addressing structural inequalities.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231678

    Principal-agent Relationship and Agency Problem

    Progressively stricter requirements of labor division have led to the blossom of the principal-agent model, where differences in objective functions between the principal and the agent, as well as information asymmetry, often hinder the principal from maximizing their utility and can result in potential harm to both parties and social welfare. This paper aims to analyze the endogenous causes and issues resulting from the principal-agent model and proposes solutions. Additionally, the shareholder-CEO relationship in finance is applied as a specific case of the principal-agent model for further analysis. Through the construct of a simple model and a signaling mechanism pondering more realistic elements, the negative effect of information asymmetry can be weakened. Lastly, based on the findings of this paper and existing empirical research, the article proposes specific schemes for the above-mentioned mechanism and discusses their implementation and implications. The investigation of principal-agent issues and the proposal of appropriate countermeasures are of great significance and are always frontier concerns for both academia and society.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231679

    The Debt Problem of Evergrande

    Evergrande Real Estate Group Co., Ltd. was once a leading enterprise in China's real estate industry and one of the Fortune 500 companies. However, in the past few years, Evergrande fell into a huge debt crisis and was on the brink of bankruptcy. Although with the joint efforts of the leaders and employees of Evergrande Group, all core assets of Evergrande Group have been preserved, which allowing the company to continue normal operations. But the debt issue remains the biggest problem for Evergrande Group. This study conducted a survey and analysis based on the performance of Evergrande over the past 30 years, attempting to identify the reasons for Evergrande's two trillion yuan debt crisis. Based on the theories of economists and entrepreneurs' experiences, a solution to Evergrande's debt crisis can be integrated. This study will conduct a detailed analysis of the three main causes of Evergrande's debt crisis, including high leverage profit model, diversified development, and excessive dividends. The author will collect resources through online search, book browsing, and interviews with professionals, and then present them in the form of papers.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231680

    Analysis of Multifactor Fundamentals Stock Selection Based on Backtesting

    In recent years, quantitative finance has become a major trend for investing which brings stable returns with controllable risks. Among various different quantitative strategies, multifactorial stock selection strategy based on fundamental data (e.g., financial statements, macro- and micro-economy data) is one of the widely investigated strategies. On this basis, this study chooses Chinese listed company to verify the feasibility and effectiveness of the stock selection strategy. To be specific, the Ricequant platform is utilized to realize the backtesting as well as data retrieving in order to estimate and evaluate the performances of the strategies. According to the analysis, several indicators show great ability to gain extra returns compared with systematic risks and market performances. In other words, the feasibility of explicability of the quantitative strategy based on multifactorial model is verified in Chinese market. Overall, these results shed light on guiding further exploration of fundamental analysis of different underlying assets based on multifactorial analysis.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231683

    Employment Analysis of College Graduates and Feasible Suggestions

    In China, the population is constantly growing, and with it comes a large number of graduates pouring into society. However, the market cannot bear the influx of so many graduates, resulting in employment difficulties for many graduates. This research mainly analyzes the social phenomenon of difficult employment for college students. This article first analyzes the reasons for the employment difficulties of contemporary university students from three factors: individual college students, social enterprises, and the government. Afterwards, in responses to the problem of difficult employment for graduates, suggestions are proposed to students to have insight, plan for themselves, and adjust students’ mindset. Regarding social enterprises, more tolerance and friendly suggestions should be given to college students, and it is also hoped that the government will provide more encouragement to college students. Research has found some problems, including some college students having some psychological and ideological problems, enterprises exploiting college students, and the school’s lack in regulating of students' emotions. This indicates that the issue of better employment for graduates not only requires individual actions from college students, but also requires active action from all sectors of society to jointly overcome this difficulty and help graduates find better employment.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231684

    Research on Theory and Methods of Corporate Valuation

    Corporate evaluation has been a long-history research field, mostly in finance. There are traditional methods such as DCF, CAPM and APT, which were the most popular valuation method being used in 20th century. Nevertheless, more neoclassical theories have been brought up recently, from the perspectives of investment, pricing or other qualitative areas. Besides, the specific times in post-pandemic environment provide valuable research samples of how company keep survived during the period of declination in economic. Based on the previous traditional research as well as neoclassical and recent studies on business’ new valuation model, this article gives a more comprehensive overview and appraisal about corporate valuation theories, ranging from absolute to relative valuation models, and finally to recent neoclassical models such as EVA valuation, along with other elements that need to concern when processing corporate valuation, which might contribute to the practical use of corporation acquisition and other investor’s decisions in both capital and money market.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231685

    Analysis of the Entrepreneurship in Technology Industry

    With the development in the 21st, technology become a crucial part of the world. Meanwhile, entrepreneurs are more inclined to choose a technological market to start their own businesses. This research aims to help entrepreneurs to analyze the market trend and how to deal with some of the problems they may face and help people understand how market trends develop. The first one is policy, policies have a huge impact on enterprises development and survival, and also benefit entrepreneurs through subsidies and industrial parks. Enterprises are developing from country to country and depending on their policies to ensure profit maximization. The second is information, information gap and information management are two main factors for entrepreneurs. Entrepreneurs manage information to predominate the market and at the same time gain various to fulfill their own final ecosystem. The third is technological innovation, entrepreneurs sometimes pursue a new technology to find new markets and occupy market share as rapidly as they can. Technology innovation help not just entrepreneurs to start businesses but also provoke global development. And this research finds that AI and new energy are two good ways for entrepreneurs to choose to start. The global environment is more friendly to the novel enterprises and helps them to prompt new development.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231688

    Demographic Challenge: The Rise of the Silver Economy in China

    This paper explores the silver economy in China. The aging demographic in China has created challenges and opportunities for the economy. Based on analyzing extant literature relating to the silver economy, this research highlights the growth of the healthcare industry, tourism, and technology as significant areas of the silver economy. However, challenges like the lack of retirement savings and limited access to resources in rural areas are also discussed. The Chinese government has implemented policies to support the industry, such as tax breaks, subsidies, and programs to promote the development of retirement communities and long-term care facilities. The essay concludes that while the silver economy is becoming increasingly important in China, more efforts may be needed to address these challenges and ensure the industry's continued growth. This research is helpful for policymakers, businesses, and other stakeholders to develop strategies to adapt to these changes and harness the potential of the growing older population.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231690

    Asset Allocation for Retirement: Strategies for Risk Management and Growth

    The US ex-president Franklin D. Roosevelt once famously said the test of our progress is not whether we add more to the abundance of those who have much, it is whether we provide enough for those who have too little. From the big picture, the aging problem has been or already slopped in many countries and regions. With the development of technology and healthcare, it is foreseeable to result in a longer lifetime and a healthier body, which should be good news for all human beings. However, the collateral costs are also unavoidably rising. By 2050, it is projected that one in six people in the world will be over the age of 65. This shift in demographics will have far-reaching social, economic, and political implications. Policies, like Social Security, National Pension System, National Insurance Scheme, etc., are all implemented based on the current economic environment, more to the point, the world is in a state of flux, and linear increment can never produce the order of magnitude achievements. To achieve real financial freedom, technical asset allocation may be a bite of the cherry, by financially operating retirement planning by almost any measure, can help to identify and mitigate more potential risks, achieve retirement goals and secure a financial future.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231692

    Analyzing the Popularity of Hai Di Lao through Digital Marketing Methods

    This paper examines the marketing strategy of Hai Di Lao, a successful Chinese hot pot restaurant chain that has achieved significant growth in recent years. This paper focuses on Haidilao's marketing strategies, specifically the effectiveness of social media, mobile app, and search engine marketing. The research methods used in this study include a literature review and analysis of articles related to social media and app marketing, as well as user behavior on different platforms. The paper also highlights the importance of online marketing methods, such as the use of online celebrities and incentivizing customers to leave comments and write reviews through different platforms, in addressing the shortcomings of Hai Di Lao's marketing efforts. This paper aims to investigate the shortcomings of Haidilao's marketing strategies and propose effective solutions to address these issues. This research can provide insights and suggestions for catering companies to improve their marketing methods and ultimately increase their sales. The suggestions are beneficial for Haidilao to generate brand awareness, attract new customers, and increase customer loyalty. The paper argues that Hai Di Lao can improve its marketing strategy by investing in social media and app marketing, using online celebrities, incentivizing customers to leave comments and write reviews, and tailoring marketing efforts to specific user groups. By implementing these strategies, Hai Di Lao can increase brand awareness, customer loyalty, and ultimately, sales.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/34/20231686

    Enterprise Value Analysis: The Case of PepsiCo

    This paper has researched the Pepsi company value by using the discounted free cash flow (DCF) method and adjusted present value (APV) method. This paper has explained why company valuation is important at first. Then, discussed how the company valuation affects investors and managers. Finally, use DCF and APV methods to value Pepsi company based on the sales growth model and analyzed the research results. In order to obtain a relatively accurate result, this paper has forecasted the next five years’ sales revenue and calculated the free cash flow to estimate the company value. The result is that the company value calculated by these two methods is higher than market value. The reason is that the sales revenue is estimated to continue to grow, and the free cash flow neglects the other comprehensive incomes. According to the analysis of the valuing results, it could be concluded that managers should pay more attention to the company financial structure and business environment. At the same time, the managers should also expand the company market share to attract more consumers to achieve constant sales growth.

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