Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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Volume Info.

  • Title

    Proceedings of the 7th International Conference on Economic Management and Green Development

    Conference Date






    978-1-83558-097-4 (Print)

    978-1-83558-098-1 (Online)

    Published Date



    Canh Thien Dang, King's College London


  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231875

    Analyzing the Models of Financial Distress in Credit Risk

    This paper presents a study comparing the effectiveness of accounting-based and market-based models predicting financial distress. We examine various periods, including events from the 1970s to the 1990s, the impact of COVID-19, and the effect of APRA. Our findings demonstrate that an accounting-based distress model performs similarly to the market-based model of defaults. Furthermore, when we combine both sources of information, the resulting model outperforms either individual model. These results suggest that accounting and market-based information are mutually reinforcing when assessing distress levels in pricing.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231877

    Measures to Encourage Retirement Savings in China – The Role of Loss Aversion

    As the aging of population and the lack of sufficient funds for a comfortable retirement life, saving for retirement is becoming increasingly important. People’s decisions about retirement savings are influenced by cognitive biases and heuristics, such as loss aversion. This paper examines the impact of loss aversion on pension savings in China. China’s pension reserves are slightly insufficient, and defined-benefit schemes put pressure on the government and fail to enable people to maintain their original standard of living after retirement. Therefore, this paper proposes the inclusion of save more tomorrow and annuities to address these problems. This paper also suggests simplifying the process of increasing pension savings, choosing an appropriate retirement savings rate, and diversifying investment portfolios. It highlights the need for individuals and policymakers to plan and prepare for demographic change and the impact of loss aversion on retirement savings. Recommendations are made to improve retirement savings to ensure a secure and sustainable future for all.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231878

    Banking Risk Assessment under COVID-19 Pandemic

    Since the banking industry is a crucial component of the financial markets, how to manage it is an important issue, especially the aspect of risk management, in which, some commercial banks perform poorly. This research uses the definition and some cases introduce what is the meaning of liquidity risk, credit risk, market risk, and systemic risk. Then this paper takes some big-name banks such as SVB, and Credit Suisse as examples and researches their management ways when facing risk to prove the necessity of risk management and why banks should deal with the risk. Additionally, the author cites Basel III to emphasize the importance of the capital adequacy ratio which can obtain the capital markets stable. This research draw a conclusion that how the banking industry should manage the risk and what measure should they take when facing corresponding risk, only by managing the risk reasonably, the banking industry can maximize risk reduction and increase the revenue to obtain operation. With this, in the future without covid-19, the banking industry can be more stable.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231879

    Neural Network in Aircraft Customer Satisfaction Prediction

    The aviation service market has become increasingly competitive in recent years, and airlines are constantly seeking new ways to attract more customers and improve their market share. One effective method of assessing customer satisfaction is through evaluating the quality of airline services. In this paper, the target is to explore the influence of various airline services to customer satisfaction. The study identified four key service types that have a significant impact on customer satisfaction. These include Wi-Fi service, online boarding pass printing service, business class customer service, and personal travel customer service. Improving the quality of these services or lowering their price may result in higher satisfaction evaluations, thus attracting more customers and increasing market share. The study found that improving the quality of services for business class customers can have a significant impact on satisfaction levels. For personal travel customers, offering specific promotions or service upgrades can lead to higher satisfaction evaluations. Additionally, for all types of customers, offering high-quality economy class services can significantly reduce negative evaluations and increase the likelihood of repeat business. Overall, the findings suggest that airlines should focus on improving the quality of these key service types to attract more customers and improve their market share. By offering high-quality services at a reasonable price, airlines can enhance their reputation and build a loyal customer base, leading to long-term success in the competitive aviation industry.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231880

    Inspiration and Lessons Learned from the Silicon Valley Bank Collapse

    The article examines the reasons for the collapse of the Silicon Valley Bank by analyzing a number of articles from the same period. In discussing the causes of failure the article focuses on the allocation of its own resources and the types of bank customers. Through a combination of internal and external discussions, some recommendations on asset allocation and customer selection can be given to future banks in similar situations. This article argues that it is essential for the bank's top management to use foresight and keen analysis when making decisions. In terms of customer base, a diversified customer base can hedge many risks. This is one of the innovative aspects of this paper, preventing problems caused by external factors by changing internal factors. In addition to this, banking institutions need to have a study of investments, and an analysis of national policies is also essential, especially in these particular circumstances.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231882

    Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era – Using Tencent Meeting as an Example

    Thanks to the surge in demand as a result of the catalytic effect of the epidemic and the rapid development of increasingly mature cloud computing technology in recent years, the online office meeting platform has formed a certain scale of users and a particular working system in all sectors of society. Nowadays, online conference platform enterprises have basically formed, and the competition of various cloud conference platforms is becoming increasingly fierce under the mixed office trend in the post-epidemic era. How to achieve user retention and expand new users to enhance market share, how to transform the existing traffic to enhance brand power, and how to adjust policies to accelerate the commercialization process have become an inevitable major test for online conference platform enterprises. Since the realization of sustainable development is closely related to the product definition and ecological layout of the platform, taking TencentMeeting as an example, this paper analyzes the development history and ecological layout of the TencentMeeting platform, examines the internal and external environment, advantages, and disadvantages of TencentMeeting with SWOT model, and finally puts forward relevant suggestions on the products and ecology of TencentMeeting based on the current environment.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231883

    Marketing Strategy Analysis of Coca-Cola in China and the United States

    For multinational corporations, marketing is a complex and challenging process. Companies must develop localized marketing methods that consider cultural differences, language barriers, and varying consumer behaviors when conducting business in different countries. As one of the world's largest soft drink manufacturers, Coca-Cola has a significant global market share and a broad consumer base. The company's success around the world is largely due to its different marketing strategies implemented in various countries. This study aims to use the 4Ps model to explore Coca-Cola's marketing strategies in China and the United States and analyze the differences between their strategies. By understanding their approach to market changes and challenges, this study can provide more scientifically effective marketing strategies for Coca-Cola's future development in the Chinese and American markets. This article briefly outlines the soft drink markets in China and the United States, as well as the differing marketing approaches due to cultural differences. Through the use of the 4Ps framework to analyze and evaluate Coca-Cola's marketing strategies, people can understand how Coca-Cola responds to change and challenges. Based on this analysis, the article emphasizes the importance of cross-cultural marketing in the context of globalization. Other multinational corporations can learn from successful brands like Coca-Cola by adjusting their marketing strategies to meet local demand while maintaining brand consistency.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231884

    Analysis of Cross Border Acquisitions of Chinese Clothing Enterprises - Taking ANTA Sports as an Example

    Against the backdrop of China's rapid economic development shifting towards high-quality development, many Chinese enterprises have the willingness and ability to develop cross-border. ANTA Sports, a sports brand in the clothing industry, is such a leading enterprise that has greatly increased brand value and revenue through cross-border acquisitions. It can be said that ANTA Sports has successfully moved from China to the world. This article analyzes the current research situation, recent acquisition trends of ANTA Sports, and the financial situation of the enterprise, and discovers the prominent characteristics of ANTA Sports’ cross-border acquisition and its positive impact on the development of ANTA Sports’ enterprise. It also draws some inspiration about the strategy, innovation and developing trend for the internationalization development of Chinese enterprises.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231887

    The Transformation of Traditional Retail Industry in the Era of Big Data

    This paper probes the transformation of the Traditional Retail Industry as the modern IT technology that is symbolized by Big Data entre our society and also studies the impact of Big Data on the development of traditional industry and human’s daily life. The target is to show people both the advantages and disadvantages of advanced IT technology, moreover, the essay is going to help the public to have a deeper understanding of why the Traditional Retail industry transformed its business online gradually and provide some information to some companies that are willing to shift their marketing method. This paper is written by using Literature analysis and Data analysis. After doing the research, it finally finds that the traditional retail industry must transform and make full use of the advantages of digital information technology and channels for rapid transformation.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231888

    From Marketing to Supply Chain Management: A More Flexible Supply Chain System Through Increased Costs

    The combination of marketing and supply chain management can maximize the benefits of enterprises. However, this method is not very common in all enterprises nowadays, mainly due to the unattainable coordination ability and flexible supply chain. It is already known that the factors limiting the flexibility of the supply chain are basically related to its three key links: procurement, operations and logistics. This paper assumes a positive relationship between sales revenue and operating cost and obtains their relationship through linear regression analysis and correlation analysis on Carnival Corporation & Plc’s worldwide data from 2008 to 2022. Finally, positive relationships were found and confirmed, as well as highly correlated results. The results show that the factor restricting the supply chain to achieve better marketing response lies in cost control. Better operating costs and logistics costs can achieve better sales revenue and profit sources.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231889

    A Study of How Technological Innovation Affects China's Economic Development

    Technological innovation is a crucial element and driving force behind the advancement of economic development. The two-way fixed effects model is used in this research to investigate how technological innovation influences economic development. The research period spans from 2011 to 2020 and includes 30 provinces, municipalities, and autonomous areas in China. The data used are from China’s National Bureau of Statistics (NBSC). The empirical analysis led to the following conclusions: Economic development and technological innovation have a significant positive association; the higher the number of patents granted in a city’s technological innovation output, the better the regional economic development. Technological innovation significantly and positively affects economic development in both the Eastern and Western areas. However, in terms of economic growth and technical innovation in China, the western area lags behind the eastern region. The government should increase financial investment and policy support in technology innovation and strengthen financial and tax support for new science and technology industries.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231890

    The Impact of Co-branding on Brand Marketing: A Case Study of Holiland

    Co-branding is one of the most popular marketing models used by most well-known brands in recent years to attract the attention of a large number of consumers and to stimulate their desire to buy. The essence of co-branding is to create new products through collaboration, often with the characteristics and labels of both parties. Through a partnership model where both parties cooperate with each other, it is easier to break the stereotype about the brand image and expand the consumer market, thus increasing the commercial value of the brand and product. In recent years, Holiland has conducted co-branded marketing with different brands and celebrities, which has achieved a complementary overlay of consumer groups and inspired customer resonance through the integration of resources. In this paper, the author explores the strategy of Holiland's co-branding marketing and analyses the positive and negative impacts of co-branding on Holiland's brand marketing by means of a questionnaire survey. The study finds that the transfer of emotional value generated by co-branding promotes the effective complementarity of both consumer groups, but too frequent brand crossover may bring some negative effects, therefore, Holiland can be more flexible in future co-branding marketing by using a variety of marketing models, choosing suitable co-branding partners, and giving advance publicity. In addition, Holiland can pay further attention to the value of co-branded products and consider the introduction of localized marketing.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231891

    Research on the Marketing Strategy and Sustainable Development of Chinese Trendy Toy Enterprises -- Using POPMART as an Example

    With the continuous development and improvement of the e-commerce business, blind boxes have developed from toys to everything that can be "blind" and are favored by most young consumers. The blind box economy has become a typical economic phenomenon of cultural consumption of the Z-generation group. After POPMART launched its first trendy toy Molly Constellation series in 2016, the blind box channel opened up the trendy toy market and became a mainstream product in the trendy toy retail industry. Therefore, this paper takes POPMART as a case study of blind box IP marketing strategy and mainly analyzes the current marketing model of POPMART from six aspects: customer demand, brand promotion, channel management, product positioning and market segmentation, competition and risk, and marketing effect to provide solutions for the sustainable development of the current blind box IP marketing strategy.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231892

    Analysis of Network Effect Enhancement Method of Short-video Platform under the Background of MCN Mechanism Popularization - Taking Douyin as an Example

    Recently, with the rapid development of Internet entertainment, China’s Multi-Channel Network markets (MCN) has been expanding, and MCN have significant advantages in many aspects. Meanwhile, Douyin has also maintained a forward development trend since its launch. Therefore, the research topic is to explore how to enhance Network Effects of short video platform on Douyin in the context of the extensive MCN. During the research process, the necessity and scientific nature of Douyin + MCN is analyzed by SWOT analysis, and it is concluded that Douyin + MCN is a Positive Trans-Boundary Network Effect Model, which accords with the law of “Winner-takes-all”. Finally, countermeasures are proposed for the future challenges of Douyin + MCN. Therefore, in order to further expand Network Effect, Douyin should make use of MCN to achieve high-quality video content, seize the dominant position, control the content direction, appropriately subsidize MCN, balance the market development, encourage the development of small and medium-sized MCN, and avoid the situation of one or several dominant MCN. Besides, it is suggested to create a better creation environment, attract more users, and ultimately achieve the purpose of maximizing Network Effects.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231893

    Microsoft Acquisition of Nuance: Purpose, Stylized Facts and Outlook

    Microsoft is the one of the giant companies in computer technology, which appears in almost every aspect of our life. However, with the advent of a new era of computer technology, Microsoft is facing the challenge of digital transformation, so it is constantly improving its new technologies and expanding its business territory by acquiring other technology companies. On April 12, 2021, Microsoft completed a significant acquisition which is acquiring Nuance. In this essay, it is going to research the purpose, stylized facts, and outlook of this acquisition. Through analyzing the potential objectives, meaning and business ecosystem of computer technology, this article finds Microsoft acquired Nuance not only to improve its own conversational artificial intelligence technology, but also to develop markets related to healthcare and improve its core competitiveness. Besides, this paper also uses the SWOT analysis to research Microsoft’s current situation and better understand its market competitiveness. Finally, this research gives some suggestions to Microsoft depending on its strengths. For example, improving competitive advantages by expanding its service areas through reasonable acquisitions, repairing network security systems, and improving user experience, and paying more attention to product manufacturing and innovation.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231894

    Research on the Impact of Smart City Development — Taking Amsterdam as an Example

    The Smart City is the highest stage of urban information development and an emerging model of sustainable urban development. Currently, the predominant focus of smart city research lies in the domain of construction, while there exists a dearth of discourse and theoretical underpinning pertaining to the sustainable development of smart cities with regards to conceptual standards and practical necessities. This insufficiency in comprehensive discussion and theoretical support may hinder the progress of Smart City research and impede the long-term effectiveness of implementation strategies. In order to address these concerns, this study chooses the most typical Amsterdam Smart City and investigates viable options for sustainable urban growth. A comprehensive definition of a smart city is formulated through a thematic study, this study adopting a prototype theory as the basis. The study also presents reference strategies for establishing a sustainable development model for smart cities in China, utilizing case studies. The findings indicate that the continued development of the Smart City model can contribute to the progress of urban intelligence, information systems, and modernization in the long run. Besides, this paper provides a case study of smart cities for in-depth investigation, with development factors influencing the selection of subsequent urban development plans.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231895

    Analysis of the Key Opinion Leader Marketing Strategy in the Era of Social Media

    Key Opinion Leader (KOL) marketing strategy appears in the era of social media and has a certain influence on the audience's consumption behavior. Nowadays, KOL marketing mode has inevitably produced some problems in the process of its rapid development. These problems not only affect users but also has a great impact on the brand value and image. This paper introduces the value and approaches of KOL marketing, analyzes the problems it is facing, and proposes feasible solutions in the end. Conclusions can be drawn that KOL marketing faces problems including data falsification, short marketing cycles, and the collapse of the public persona. The construction of a scientific evaluation system to ensure a good marketing effect can be one of the solutions to these problems while developing long-lasting marketing plans to build lasting brand power and examining KOLs thoroughly to choose qualified partners are also necessary measurements.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231896

    Research on Investor Sentiment and Its Impact on the Market for Stocks

    Both individual and institutional investors are affected by investor sentiment to varying degrees. Based on this, the research theme for this paper is the interaction between investor sentiment and the market for stocks. It begins with defining and quantifying the idea of investor sentiment and then analyzes how investor sentiment and the market for stocks are related, including stock market yield, stock price crash risk, and stock market bubble aspects. It is found that the definition of investor sentiment mostly revolves around the perspectives of "expectation" and "deviation", and the quantitative indicators of investor sentiment are mainly divided into three parts: objective, subjective, and network big data. Investor sentiment is highly predictive of changes in stock market yields in the short term, and high investor sentiment is more likely to lead to stock price crash risk or stock market bubbles. Finally, this paper points out the shortcomings of existing research, and puts forward the future prospects of relevant research conclusions, so as to provide a reference for subsequent scholars to conduct research on investor sentiment and the stock market.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231897

    The Effects of Chinese Green Economy Policies on Industrial Upgrading

    This article focuses on the path to green and low-carbon development in China under the era of carbon neutrality. Starting with exploring the significance to reach carbon neutrality, the actions taken by different countries are demonstrated and the global milestones such as The Paris Agreement are illustrated. Based on Solow-Swan Growth Model, the method of calculating environment capital as a new parameter is discussed. In this case, China plays an important role in global carbon neutrality. To develop sustainably, it is crucial to figure out how China keep its way on Green Economy. Energy Industry, Manufacturing Industry, and Financial Service Sector will be analyzed separately to find out what is best strategy for those industries to evolution under the ‘Green oriented’ policy and what are their responsibility respectively. We found the stronger governance, the better nature capital would be utilized. The chance and challenge are concluded in the end with the potential pathway to realize the carbon neutrality in China.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/38/20231899

    Marketing Strategies for Insurer and Effective Countermeasures for Consumer

    In the insurance market, consumers should be rational and avoid buying insurance products that are not suitable for them. Consumers need to be aware of some of the marketing strategies used by insurance companies to enhance the accuracy of their judgement. This paper introduces three theories, representativeness, loss aversion, and framing effect, which are often used by insurance companies in terms of behavioral economic theory and discusses how consumers can avoid becoming victims of market alienation. It then discusses how the insurance market can be optimized from the perspective of consumers, insurers, and government regulators so that consumers can buy the products they really need in a more rational and efficient way. More specifically, for consumers, research and compare insurance products from multiple providers to ensure they are getting the best value for their money would be necessary, consider the actual risk of loss and the potential benefits of insurance coverage when making purchasing decisions, rather than solely focusing on the potential losses.

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