Advances in Economics, Management and Political Sciences
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When corporate organizations desire to improve their capacity for strategic planning of their product management, The BCG Matrix is one of the most well-known and effective strategic tools. The paper attempts to analysis the different portfolios of the BCG and the corresponding choices of business strategies, combining them with the product lifecycle theory and developing a corporate strategic plan in conjunction with the actual based on existing literature and data. The result shows that in the BCG Matrix, corporate strategies and products are closely linked, and a strong and competitive product can help a company penetrate the market rapidly in the face of fierce competition. It provides companies with a choice of business strategies on SBU (Strategic Business Units), and helps them plan and distribute their available resources through the strategies. According to the result, the strategic operating unit depends on its position in the diagram, different operational directions are determined, and the operational strategy has a different focus depending on the product stage.
As industry 4.0 evolves, how to acquire customers from the high-tech sector has become one of the top difficulties for incumbent firms. Previous research indicates that consumer psychology is important in establishing innovative marketing strategies. However, most existing research is still focused on a theoretical framework built around production, pricing, distribution, promotion, and other marketing factors but ignores systematic consumer influence. Therefore, this research conducts a case study analysis on the Chinese domestic cosmetic brand Caitang to research innovative marketing strategies based on consumer psychology. The author points to the relevancy and important role that (1) personal relevancy, ingroup perception and national pride, (2) para-social interaction, (3) high cognition and trust play in influencing consumer purchasing behavior. The author then explains the principles and effectiveness of using these three marketing strategies. Domestic firms receive insights if they plan to innovate companies’ promotion strategy. The author recommends adopting personally relevant advertisements, interactive opportunities, and signature products in promoting purchasing intention.
Banks still want to recover part of overdue loans, and choose a corresponding debt collection strategy for each customer based on some factors. The article uses cross-sectional analysis and nonparametric tests to determine the factors that influence banks' recovery of loans. From the analysis, recovery strategies and sex are independent of each other. Loan recovery ratios are related to the cost of debt collection strategies. A binary logistic regression model concludes that gender, age and expected recovery amount did not influence the choice of debt collection strategy.
With the continuous deepening of China's market economy system reform, corporate acquisitions, especially hostile acquisitions, are becoming increasingly popular. Therefore, there is an urgent need for the market to improve the relevant legal provisions for anti-takeover decisions and measures. To begin with, this article takes the allocation of anti-acquisition decision-making right from the perspective of comparative law as an index. Then, it sorts out the decision-making models and related measures of anti-hostile acquisitions. Subsequently, this article takes the equity dispute between China Vanke Co., Ltd. and Baoneng Investment Group Co as a case study, using literature research methods and qualitative analysis methods as the basic research approaches to explore various practical difficulties faced by Chinese companies in anti-hostile acquisitions under the shareholder primacy. This refers to the limitations of the legislative design of the relevant shareholder primacy for Chinese listed companies in the face of hostile acquisitions, which include an analysis of the implementation authority of acquisition defense measures, the responsible parties, and the reasons for the insufficient power of the board in anti-hostile acquisition activities. Ultimately, in order to overcome the above deficiencies, this article proposes suggestions on limiting the power of shareholders' meetings to expand the function of the board, improving the mechanism for the operation of directors' powers and responsibilities, balancing the overall rights and protecting interests of shareholders.