Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Management Research and Economic Development
Series Vol. 87 , 07 June 2024
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Access | Article
The Analysis of Tencent's Mainstream Social Products - Take WeChat and QQ as Examples
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Abstract
While WeChat is one of the top instant messaging software in China in terms of daily active user and active user, Tencent’s other messaging program, QQ was fading into obscurity. However, Tencent still retains the normal operation of QQ, even though it is not as welcomed as it was first launched. Therefore, this paper analyzes the operation of QQ through functions, user groups, positive competition and revenue generating. In addition, it provides explanations of Tencent’s product management (seven principles for product creation) and innovation strategies (imitative strategy, collaborative innovation, independent innovation, and diversification) by literature review and theoretical analysis. Tencent’s choice to retain QQ is related to the company’s strategy, which can be reflected in two aspects: product management and innovation. In the process of development, companies need to retain the prior market and innovate by learning from the failures of the current base. In addition, the current users and products of the enterprise provide a wide range of market research basis, which is one of the enterprise’s resources and can provide enterprises with better product innovation and management of the platform.
Keywords
Tencent, WeChat, QQ, Instant messaging software, Product management
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-83558-469-9
- ISBN (Online)
- 978-1-83558-470-5
- Published Date
- 07 June 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/87/20240834
- Copyright
- 07 June 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited