Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 62 , 28 December 2023
Open
Access | Article
From Seller's Market to Buyer's Market, the Change of the Connotation of Advertising Marketing - Based on the Case Study of Consumer Behavior Reacting to Advertising
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Abstract
This article mainly discusses that as the Internet moves into the Web 3.0 era, which is a brand new internet application model, user autonomy has increased. Therefore, the brand marketing is more about how to distinguish itself from the mass of information, and become the information that the user chooses to contact actively. As consumers occupy an increasingly important position in marketing, the form and connotation of advertising marketing are also changing. Through specific case analysis, they are combined with relevant theories of communication and advertising marketing, from product marketing led by magic bullet thinking to price marketing with "expensive" as the brand style, and finally, the brand image marketing of current microfilm advertising. After the increasing proportion of consumer reactions to advertising, the current focus of consumer profiling analysis and advertising marketing is to focus on the growth of advertising conformations to the growth of consumers, and the underlying message is the cultural growth of social progress.
Keywords
Advertising marketing, Consumers, Communication Studies, Microfilm advertising
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-225-1
- ISBN (Online)
- 978-1-83558-226-8
- Published Date
- 28 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/62/20231295
- Copyright
- 28 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited