Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ
Series Vol. 4 , 21 March 2023
Open
Access | Article
Research on Digital Transformation Strategies of Small and Medium-sized Enterprises
* Author to whom correspondence should be addressed.
Abstract
With the global pandemic of COVID-19, cross-border trade has become extremely difficult. A large number of private trading companies in China are facing the crisis of no customers and no orders. The emergence of electronic marketing can effectively relieve this crisis and bring new development areas to trading companies. This article takes the example of QW Company to study how to help troubled small and medium-sized enterprises through electronic marketing. Through research, this article proposed several ways to help trading companies out of problems through electronic trading. Electronic trade will be the development direction of trading companies in the future. The Internet effectively breaks the barriers between countries. Through the Internet, companies can greatly improve the exposure and popularity of brands. In the era of digital economy, the digital transformation of small and medium-sized enterprises is an inevitable trend in the development of the times, which requires enterprises to attach great importance.
Keywords
Digital marketing, E-commerce, B2B platform, Transformation.
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ
- ISBN (Print)
- 978-1-915371-17-1
- ISBN (Online)
- 978-1-915371-18-8
- Published Date
- 21 March 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/4/20221046
- Copyright
- 21 March 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited