Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
Series Vol. 5 , 24 April 2023
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Research on the Current Status of Real Estate Development in the Era of Epidemic Situation
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Abstract
This paper mainly studies the impact of the epidemic on the real estate industry through consumer investment concepts, the reduction of rigid demand for real estate, insufficient housing production and supply, and other internal and external factors in the market to study the relationship between the economy and the development of the real estate industry in the post-epidemic era and propose solutions to some problems in the current traditional real estate industry and future development trends and directions. This paper adopts the literature review method and the survey method to demonstrate and elaborate on the above issues; conduct further research and discussion on the basis of existing views; make suggestions for the future development of real estate; and summarize and demonstrate the existing views. First of all, real estate enterprises need to combine the current trend of Internet development, integrate big data analysis and artificial intelligence and other high and new technologies into the future development to offset the impact of uncertainties such as the epidemic on the real estate industry. Additionally, practitioners in the traditional real estate industry usually show characteristics such as low education and low professionalism, so it is imperative for real estate companies to build a flat management structure in the post-epidemic era and realize the rejuvenation and specialization of sales personnel.
Keywords
Real estate, new marketing models, epidemic, China, big data analysis
References
1. Qiu H. 2020. Analysis of the influencing factors and formation mechanism of real estate consumption in the post-epidemic era. CHINA REAL ESTATE. Volume 18:14-22.
2. Qi Y. 2022. Under the background of two rounds of the epidemic. a comparative analysis of national real estate-related policies. View of the premises. 08:7-9.
3. Wang C. 2020. China's real estate market in the post-pandemic era. Construction & Design For Project:4-6
4. Pang Y. 2020. Research on the application of big data in the field of land and real estate valuation. China Academic Journal Electronic ublishing House. Volume 11:187-188
5. Dong R. 2021. Optimization and integration of residential real estate marketing strategies in the post-epidemic era. TECHNOLOGY AND INNOVATION MANAGEMENT. 42(6):669-673
6. Shen H. 2021. Discussion on coping strategies for the development of real estate appraisal industry in the post-epidemic era. An analysis based on Porter's five forces model. Real Estate Appraisal. Changsha. Hunan.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
- ISBN (Print)
- 978-1-915371-21-8
- ISBN (Online)
- 978-1-915371-22-5
- Published Date
- 24 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/5/20220065
- Copyright
- 24 April 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited