Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 65 , 28 December 2023
Open
Access | Article
The Role of Big Data Analysis in Enterprise Transformation: Evidence from Taobao and Alibaba
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Abstract
In the context of information digitization, big data's ascendancy has profoundly impacted industries, especially e-commerce, ushering in a new era of data-driven transformation. The motivation for this research arises from understanding how pivotal big data analytics is in reshaping enterprise functionalities. Utilizing a ten-fold literature analysis, this study explores the interdependent relationship between the Taobao platform and the expansive Alibaba database. The investigation reveals that through big data, Taobao has fine-tuned its strategies, enabling large-scale personalization, accurate market forecasting, and the enhancement of supplier relationships. Such adaptative measures have not only solidified Taobao's market position but have also charted a course for enterprises seeking to harness the full potential of big data. The revelations from this study are seminal, emphasizing that in today's digital milieu, leveraging big data analytics is less of a luxury and more of a necessity for sustainable enterprise growth.
Keywords
Big Data Analytics, E-commerce Transformation, Taobao-Alibaba Synergy, Market Forecasting
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-239-8
- ISBN (Online)
- 978-1-83558-240-4
- Published Date
- 28 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/65/20231591
- Copyright
- 28 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited