Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 92 , 20 June 2024
Open
Access | Article
Why Luckin Coffee Stands out in the Chinese Market?
* Author to whom correspondence should be addressed.
Abstract
With the rapid development of the Internet and media, the traditional coffee marketing model has been unable to meet the current consumer demand, and China's coffee industry has also undergone changes. Luckin Coffee has changed the traditional marketing methods by means of fission marketing, new retail and other strategies, and has quickly conquered the Chinese market. Therefore, this paper mainly takes Luckin Coffee as an example, and uses SWOT model to analyze the internal and external environment of Luckin Coffee from four aspects: strengths, weaknesses, opportunities and threats. At the same time, based on the analysis of consumer behavior and the existing status of Luckin Coffee, Luckin Coffee also has a SWOT model. It points out the positive factors of Luckin Coffee's popularity among consumers and the adverse effects after the financial scandal, compares and analyzes with Starbucks coffee, which occupies a larger share of China's coffee market, and finally explains the existing problems and puts forward corresponding countermeasures and suggestions.
Keywords
LuckinCoffee, SWOT analysis, Consumer Behavior, Marketing Strategy
References
1. Ming Yang†, Ying-ying Lv† (2019). The strategy and financial analysis of Luckin Coffee
2. Xiaocong Cao (2022). Research on Marketing Innovation of Luckin Coffee
3. Menghao Wang (2020). Research on Financial Analysis of Luckin Coffee
4. Siyu Wei (2021). Analysis of Marketing Innovation Under the New Retail Mode-Taking “Luckin coffee” as an Example
5. Tianhao Chen. (2022). Blockchain and Accounting Fraud Prevention: A Case Study on Luckin Coffee. https://www.atlantis-press.com/proceedings/icssed-22/125973833
6. Yingxiao Feng†,Changhao Chen† (2021). The Impact of Financial Fraud on Financial Risks: A Case Study of Luckin Coffee
7. Zhaoyuan Gu1, †, Boyang Qi2, †, Yirui Zhao 3, (2021). Why Luckin Coffee Survived After Its Scandal?A SWOT Analysis with Starbucks as a Comparison. https://www.atlantis-press.com/proceedings/icemci-21/125966246
8. Siyu Wang. (2021). Different Marketing Strategies Between Starbucks and Luckin Coffee and the Impact of the Epidemic.https://www.atlantis-press.com/proceedings/icemed-21/125957361
9. Zhu, Ran, "COFFEE MARKET IN CHINA" (2018). Theses and Dissertations--Agricultural Economics.69. https://uknowledge.uky.edu/agecon_etds/69
10. Hanqi Mu.Research on the Exploration and Development Countermeasures of New Retail Business Model. 2020, 2(5).
11. Li Fei. The Meaning, Causes and Countermeasures of omni-channel Retail -- Re discussion on Meeting the Revolutionary Storm of China's Multi-channel Retailing [J]. Beijing Technology and Business University (social science edition),2013,28(02):1~11.
12. Yingchun You1, Jia Zhang2. (2022). Analysis of new retail location based on GIS spatial analysis—Take Starbucks and Luckin Coffee for example. International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences. https://isprs-archives.copernicus.org/articles/XLVIII-3-W2-2022/79/2022/isprs-archives-XLVIII-3-W2-2022-79-2022.pdf
13. Anupam Mehta. (2021). Luckin Coffee Inc.: brewing fraud. The CASE Journal. https://www.emerald.com/insight/content/doi/10.1108/TCJ-03-2021-0051/full/html
14. Ke Li. Influence of Financial Fraud Scandal on Listed Companies: Take Luckin Coffee as an Example. HBEM. https://drpress.org/ojs/index.php/HBEM/article/view/2339
15. Ming Zhao1 (2022). Research on AR Technology Packaging Design for Coffee Brands in New Retail Model-Take Luckin Coffee as an Example. Atlantis Press. https://www.atlantis-press.com/proceedings/ctmcd-22/125978895
16. J. Asian L. 200. What Lessons Can the Luckin Coffee Scandal Offer to Australia-China Cross-Border Listed Companies' Supervision? Problems and Reform Suggestions in China. Columbia Journal of Asian Law. https://heinonline.org/HOL/LandingPage?handle=hein.journals/colas35&div=7&id=&page=
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-483-5
- ISBN (Online)
- 978-1-83558-484-2
- Published Date
- 20 June 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/92/20231104
- Copyright
- 20 June 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited