Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Management Research and Economic Development
Series Vol. 86 , 28 May 2024
Open
Access | Article
Analysis of the Impact of Online Sales on the Beverage Industry
* Author to whom correspondence should be addressed.
Abstract
The Internet has revolutionized the operational framework of enterprises, notably in the retail sector, where online sales have emerged as a pivotal trend. And the beverage industry, as a key segment of the consumer goods industry, has also experienced profound impacts due to this paradigm shift. Thanks to the Internet, it is easier for enterprises to convey marketing information and establish contacts with customers. In addition, the Internet has introduced innovative avenues for companies to increase sales, presenting opportunities, such as access to new marketing channels and enhanced brand visibility through word-of-mouth marketing. Nevertheless, these benefits are accompanied by new challenges, including competitive pressure and difficulties in online traffic acquisition. Therefore, this paper aims to analyze the specific impact of online sales on the beverage industry. To achieve this goal, this study conducts a thorough analysis of existing literature and data, as well as the numerical changes in the value of the Chinese beverage industry since the establishment of the online sales model, to explore the impact of online sales on the Chinese beverage industry and enterprises. The conclusion drawn from this article is that the impact of online sales models on the Chinese beverage industry is multifaceted, including market size, consumer behavior, and brand competition.
Keywords
Online Sales, Beverage Industry, Beverage Enterprises, Market Dynamics
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-83558-439-2
- ISBN (Online)
- 978-1-83558-440-8
- Published Date
- 28 May 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/86/20240944
- Copyright
- 28 May 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited